LEGO Insiders Weekend 2025 is finally here, bringing one of the most rewarding shopping events of the year for LEGO collectors and casual builders alike. Running exclusively on November 22-23, 2025, this members-only event offers double loyalty points, exclusive gift-with-purchase promotions, and significant savings on select sets—all before Black Friday officially begins on November 28th.
LEGO Insiders Weekend 2025 featured sets and colorful LEGO builds
Event Details: Dates and How to Participate
LEGO Insiders Weekend kicks off Friday, November 22nd at 9am PT / 12pm ET and runs through Sunday, November 23rd. The best part? LEGO Insiders membership is completely free, making this opportunity accessible to everyone. If you don’t yet have an account, you can sign up instantly on LEGO.com and begin enjoying member-exclusive benefits immediately.
Throughout the year, membership provides early access to new set releases, exclusive gift-with-purchase offers, loyalty points on every purchase, and special discounts. However, LEGO Insiders Weekend represents one of the single best opportunities to maximize these benefits and build your collection with exceptional value.
Double Loyalty Points on All Purchases
The centerpiece of this year’s event is 2x loyalty points on every single purchase across LEGO.com. This effectively translates to approximately 10% cashback in the form of reward points, providing substantial long-term value for collectors.
Here’s how the point accumulation breaks down for U.S. shoppers:
- Spend $50 to earn 650 points (worth at least $5.00 in rewards)
- Spend $100 to earn 1,300 points (worth at least $10.00 in rewards)
- Spend $150 to earn 1,950 points (worth at least $15.00 in rewards)
- Spend $200 to earn 2,600 points (worth at least $20.00 in rewards)
Accumulated points can be redeemed for discounts, exclusive collectibles, gift cards, or special limited-edition items through the LEGO Rewards Centre.
Premium Gift-With-Purchase Promotions
Beyond double points, LEGO is offering three tiered gift-with-purchase sets available exclusively during Insiders Weekend:
40775 Mini Knight’s Castle – $250 Purchase Threshold
The flagship GWP for this event is the highly anticipated 40775 Mini Knight’s Castle, a nostalgic 590-piece set that celebrates LEGO’s Castle heritage. This exclusive set recreates two iconic castles from LEGO history: the original Knight’s Castle (6073) from 1984 and the Black Knight’s Castle (6086) from 1992—both now in micro-scale form.
The set features intricate details including opening castle walls, glow-in-the-dark ghost elements, and brick-built knights on horseback in period-appropriate colors. For fans of LEGO’s classic Castle theme, this GWP offers a remarkable piece of LEGO heritage without requiring an additional purchase.
40776 Hot Chocolate Stand – $170 Purchase Threshold
A seasonal favorite, the 40776 Hot Chocolate Stand becomes free with purchases totaling $170 or more. This festive set perfectly complements holiday-themed collections and integrates seamlessly with LEGO Creator Expert winter scenes or holiday displays.
30665 Baby Gorilla Encounter Polybag – $40 Purchase Threshold
The most accessible GWP, the 30665 Baby Gorilla Encounter polybag, becomes free when spending $40 or more on sets from the LEGO City, DREAMZzz, LEGO Friends, or NINJAGO themes. This entry-level threshold makes it easy for casual builders to qualify for a free promotional set.
Exclusive Member Discounts on Select Sets
Beyond GWP offerings, LEGO Insiders members gain access to exclusive member-only discounts on a rotating selection of sets during the event weekend. While specific discounted sets will be revealed after November 22nd launches, historical trends suggest significant savings on popular themes like LEGO Star Wars, LEGO Harry Potter, and LEGO Friends.
Given that LEGO Star Wars Death Star (75419) recently launched as a $999.99 Ultimate Collector Series set with 9,023 pieces, savvy shoppers might capitalize on any promotional pricing combined with double points accumulation.
Exclusive Insiders Reward: Retro Space Explorer
Members can redeem 2,400 Insiders points for the exclusive Retro Space Explorer collectible set, available only during promotional windows. This vintage-inspired space-themed build appeals to nostalgic fans and provides an alternative redemption option for accumulated loyalty points.
Sweepstakes Entry for Maximum Rewards
LEGO is running a sweepstakes drawing during Insiders Weekend, with the grand prize being 1 million Insiders points—worth approximately $100,000 in LEGO purchasing power. Additionally, fans can enter a separate sweepstakes by creating a LEGO Wish List for chances to win up to $1,000 in LEGO sets.
Which Sets Should You Prioritize?
To maximize value, consider purchasing retiring sets currently available on LEGO.com. With double points accumulation and potential member discounts stacking together, Insiders Weekend represents the optimal window before these sets disappear from the official store. Jay’s Brick Blog maintains an updated list of LEGO sets retiring by year-end, providing clarity on which sets offer the best long-term value.
Premium sets like LEGO Ideas Home Alone, LEGO Star Wars The Mandalorian’s N-1 Starfighter, and LEGO Icons Titanic represent excellent candidates for combining double points with potential member discounts.
Why Insiders Weekend Outperforms Black Friday
While Black Friday (November 28 – December 1) generates significant media attention, LEGO Insiders Weekend actually offers superior value for strategic builders. The double points promotion is essentially impossible to beat, and the threshold-based GWP system rewards larger purchases with legitimate free sets rather than penny-value promotional items.
Additionally, shopping during Insiders Weekend prevents inventory depletion that typically occurs during Black Friday madness, ensuring better selection and faster shipping times.
Action Items for Smart Shoppers
- Sign up for LEGO Insiders membership immediately if you haven’t already (it’s free)
- Review retiring sets that align with your collection goals
- Plan your purchases to maximize GWP thresholds while earning double points
- Consider the $250 threshold for the exclusive Mini Knight’s Castle to achieve maximum event value
- Enter the sweepstakes for chances at 1 million points or $1,000 in sets
Final Thoughts
LEGO Insiders Weekend 2025 represents a genuine opportunity to expand your collection with meaningful savings and rewards. The combination of 2x loyalty points, tiered gift-with-purchase sets, exclusive member discounts, and sweepstakes entries creates an event that genuinely rewards builder loyalty.
With just days remaining until the event closes, now is the moment to plan your strategy, finalize your wishlist, and prepare to maximize your LEGO investment