The festive season officially kicks off as Coca-Cola announces the much-anticipated return of its iconic Christmas Truck Tour. Marking a remarkable 15 years since its first UK journey, this year’s tour will visit 15 locations across the nation, inviting everyone to “Refresh Your Holidays” and transform the festive season into cherished moments of pure joy.
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A Beloved UK Christmas Tradition Makes Its Return
The Coca-Cola Christmas Truck Tour has become a cornerstone of the British holiday calendar, with millions eagerly awaiting the arrival of the bright red vehicle adorned with twinkling lights. Building on last year’s success, which welcomed over 53,000 attendees, the 2025 tour continues this beloved tradition by offering families unforgettable experiences across the UK.
At every destination, the iconic truck transforms into a truly magical winter wonderland. Visitors can immerse themselves in engaging festive games, win exclusive Coca-Cola merchandise, and refresh their spirits with ice-cold beverages including Coca-Cola Original Taste, Coca-Cola Zero Sugar, or Diet Coke. The experience culminates in memorable photo opportunities in front of the glowing red truck, creating the perfect scene for festive selfies and cherished family memories.
Tour Details and Location Updates
While Coca-Cola has confirmed there will be 15 stops across the UK, the specific locations haven’t been publicly revealed yet. Historically, the brand keeps its route under wraps until a day or two before arriving in each location, creating an air of anticipation and magic throughout the season.
Based on 2024’s tour schedule, families can expect stops in major UK cities and towns across England, Scotland, Wales, and Northern Ireland, with visits typically lasting one day and running from around midday to 8 PM. To stay informed about upcoming stops in your area, followers are encouraged to keep an eye on the official Coca-Cola social media channels, particularly @Cocacolagbi on Instagram, where location announcements will be made.
A Festival of Festive Activities
The truck tour isn’t just about grabbing a cold drink—it’s a full sensory Christmas experience. Each stop features a canopy of twinkling lights, Christmas music, and festive décor that transforms the surrounding area into an enchanting celebration zone. Alongside the main truck, a festive food truck accompanies the tour, serving seasonal treats and ice-cold refreshments.
Visitors can participate in holiday-themed games and enter lucky dip draws for exclusive Coca-Cola merchandise. The atmosphere of pure Christmas joy has made this annual event a highlight of the festive calendar for families who prioritize creating lasting holiday memories together.
A Strong Partnership Supporting Food Poverty Relief
Coca-Cola’s commitment extends beyond festive cheer. The brand has renewed its significant partnership with FareShare, the UK’s leading food redistribution charity. To celebrate the return of the iconic truck and its mission to bring joy, Coca-Cola will make a direct donation to FareShare equivalent to one million meals, supporting their vital work in getting good-to-eat surplus food to those who need it most across the country.
FareShare, established in 1994, operates a network of 35 distribution warehouses across the UK and provides food to over 8,000 charities nationwide, from after-school lunch clubs to homelessness shelters. Graham Kelly, Head of Fundraising at FareShare, expressed gratitude for the partnership: “Every day, food from FareShare reaches over 8,000 charities across the UK, from after-school and community lunch clubs to homelessness shelters, providing nutritious meals alongside access to vital services. Coca-Cola’s support for FareShare is instrumental in strengthening communities and improving lives in every region of the UK”.
Additional Charitable Initiatives Through Tesco Partnership
Building on this commitment, Coca-Cola is also partnering with Tesco to amplify festive goodwill. For every Tesco Festive Meal Deal purchased with any 500ml bottle of Coca-Cola Original Taste, Coca-Cola Zero Sugar, or Diet Coke—including flavoured options—Coca-Cola Europacific Partners will donate 20p to FareShare. This innovative approach allows shoppers to contribute to food poverty relief simply by making their regular festive purchases.
New Festive Packaging and On-Pack Promotions
Beyond the truck tour, Coca-Cola is enhancing the Christmas experience with new festive packaging. Both Coca-Cola and Diet Coke will feature brand-new Christmas designs for 2025, adding an extra festive touch to the holiday line-up. These specially designed packs will include on-pack promotions inviting fans to scan QR codes for the chance to win incredible prizes and festive surprises.
This multi-layered promotional approach gives customers multiple opportunities to engage with the brand throughout the season, whether they can attend a truck stop in person or simply purchase specially packaged products at their local retailer.
What to Expect From the 2025 Tour
Elodie Peribere, Senior Marketing Director for Coca-Cola Great Britain and Ireland, emphasized the brand’s vision: “Coca-Cola remains synonymous with Christmas, and we’re delighted to bring back our iconic Truck Tour. This year, we’re encouraging everyone to ‘Refresh Your Holidays’ and take a well-deserved pause to create uplifting moments with loved ones. Our continued partnership with FareShare, with our donation equivalent to 1 million meals, is incredibly important to us, and we hope to make this Christmas a little more meaningful for thousands of people across the country”.
The tour represents more than just a retail activation—it embodies Coca-Cola’s commitment to building community connections and supporting meaningful causes during the festive season. With over 53,000 visitors at each location in previous years, families should plan ahead to ensure they don’t miss this beloved tradition.
Planning Your Visit
Admission to the Coca-Cola Christmas Truck Tour is completely free, and families can enjoy complimentary drinks and festive entertainment at every stop. To make the most of this festive experience, keep an eye on official Coca-Cola social media announcements for location reveals, typically announced just before each truck arrival. With limited time at each location, arriving early in the day is recommended to avoid disappointment and ensure you capture that perfect festive photo.