Save on Premium TV Bundles with EE TV and BT Broadband This Black Friday
EE TV’s Black Friday 2025 deals have arrived, and this year’s headline offer represents one of the most compelling sustained discounts in recent memory. Whether you’re after entertainment, sports, or the full package, here’s everything you need to know about these promotions running through December 11, 2025.
How EE TV Works: Choosing Your Perfect Box
Since BT and EE merged their pay-TV services, all broadband customers now access television through EE TV. The platform offers flexibility you won’t find with traditional providers, allowing you to switch between different TV packages every 30 days during your contract. This means you can enjoy entertainment for several months, then switch to sports during football season without penalty.
The Hardware Choice
EE TV provides two distinct device options, each with different capabilities:
The EE TV Pro Box is a 4K/HDR YouView-based device that offers full Freeview recording and streaming capabilities. This box connects to an aerial to access a larger selection of Freeview channels, while also streaming broadband channels. If you connect an aerial, you can record up to four Freeview programmes simultaneously and enjoy pause, rewind, and catch-up features. The YouView platform, developed in collaboration with EE, powers this seamless experience with an intuitive guide and channel browsing interface.
Alternatively, the Apple TV 4K EE Box delivers superior upscaling and picture quality, featuring Dolby Vision, HDR10+, Spatial Audio, and Dolby Atmos sound. However, this option doesn’t support recording capabilities and requires broadband streaming for all content. The Apple TV includes an EE-branded remote control with extra buttons for live TV navigation. Both boxes let you watch select Freeview channels without an aerial through broadband streaming, though the YouView box offers more flexibility if you prefer traditional antenna reception.
Pricing Reality: Annual Increases Built In
Before diving into the bundles, it’s crucial to understand BT and EE’s pricing model. All TV bundle prices automatically increase every March, adding £2 per month to your bill. Broadband packages increase by £4 monthly. The prices below reflect promotional rates only—you’ll need to factor in these annual increases when calculating your total 24-month cost.
The Entertainment Bundle: £13/Month for Your Entire Contract
This is genuinely the standout offer this Black Friday. Unlike previous promotions that offered steep discounts lasting just three to six months before jumping to full price, this deal maintains a discount throughout your entire 24-month contract.
What you get for £13 per month:
- NOW Entertainment (includes Sky Atlantic, Sky Max, and other Sky channels through NOW TV)
- Netflix Standard with Ads (Full HD resolution with advertisements)
- Discovery+ Entertainment (entertainment content without sports)
- Choice of EE TV 4K Pro Box or Apple TV 4K EE Box
How pricing progresses:
- November 2025 to March 31, 2026 (5 months): £13/month
- April 2026 to March 31, 2027 (12 months): £15/month
- April 2027 to November 2027 (7 months): £17/month
Total cost over 24 months: £364, working out to approximately £15.25 per month on average.
Compare this to the standard £20/month price: you’re saving roughly £114 over your contract. Unlike the notorious £1 deal from September (which reverted to £20/month after six months), this discount runs consistently throughout your entire subscription.
The Sport Bundle: £2/Month for 6 Months, Then £25/Month
Sports enthusiasts will appreciate this bundle during the crucial first half of your contract, though the post-promotional jump requires careful consideration.
What’s included for £2/month initially:
- All 4 TNT Sports channels (featuring integrated Eurosport content)
- Discovery+ TNT Sports+Entertainment (streaming versions of TNT Sports plus factual and lifestyle content)
- EE TV 4K Pro Box or Apple TV 4K EE Box
Pricing breakdown:
- First six months (until May 2026): £2/month
- June 2026 onwards: £25/month
- From March 31, 2027: £27/month
The bundle’s standard price outside promotions is £23/month, but you’ll never pay that rate from this Black Friday signup since the March 2026 increase positions you past that tier immediately.
Total for first 6 months: £12. However, that £25/month jump represents a significant price increase worth evaluating against your sports viewing habits.
The Full Works Plan: £40/Month for 3 Months
This all-inclusive package contains absolutely everything EE TV offers—genuine kitchen sink territory.
Complete package includes:
- NOW Entertainment Membership (Sky’s streaming service)
- NOW Cinema Membership (Sky’s movie channels)
- NOW Boost (Full HD and ad-free on-demand content)
- Netflix Standard Plan (Full HD without advertisements)
- All 4 TNT Sports channels (with integrated Eurosport content)
- NOW Sky Sports (all 11 channels including Sky Sports+)
- Discovery+ TNT Sports+Entertainment
- EE TV 4K Pro Box or Apple TV 4K EE Box
Pricing schedule:
- First 3 months (until February 2026): £40/month
- March 2026 onwards: £80/month
- From March 31, 2026: £82/month
- From March 31, 2027: £84/month
You’re receiving a £120 discount during that initial three-month promotional window—exactly half price.
Other bundles not included: The Big Entertainment (£30/month) and Big Sport (£48/month) packages remain at regular prices outside this promotion.
Bundle Flexibility: Switch Every 30 Days
One of EE TV’s genuine advantages is its flexible bundle model. You can change between different TV packages every 30 days, meaning you could rotate between Entertainment during quiet periods and ramp up to Sports during the football season without any switching fees. This flexibility doesn’t exist with most traditional TV providers.
Related Broadband Deals
Since EE TV requires broadband from BT or EE, these offers come packaged with broadband deals running until December 11, 2025 (Full Fibre 900 extends to December 18):
- Superfast Fibre 2 (67Mb): £25.99/month with £60 Virtual Reward Card
- Fibre 2 (74Mb): £25.99/month with £60 Virtual Reward Card
- Full Fibre 150 (150Mb): £27.99/month with £70 Virtual Reward Card
- Full Fibre 300 (300Mb): £30.99/month with £80 Virtual Reward Card
- Full Fibre 500 (500Mb): £31.99/month with £85 Virtual Reward Card
- Full Fibre 900 (900Mb): £35.99/month with £150 Virtual Reward Card
All packages include free installation and postage, plus virtual reward cards that provide spending credit.
Critical Contract Requirement
All EE TV packages require a 24-month BT or EE broadband contract. There are no upfront installation payments, but flexibility comes at the cost of long-term commitment. The annual price increases mean your bill won’t remain static—factor these increases into your calculations before signing up.
The Math Behind the Deal
For the Entertainment bundle specifically, the value becomes clear when you calculate the complete picture. Over 24 months, you’re paying roughly £15.25 monthly on average versus £20 standard pricing. Breaking down the individual services reveals why this works: NOW Entertainment normally costs £9.99/month, Netflix Standard with Ads costs £4.99/month independently, and Discovery+ adds significant value.
The consistency is what makes this offer genuinely compelling—you’re not getting lured in with an unsustainable promotional rate that evaporates after a few months.
Viewing Quality and Experience
The EE TV App on Apple TV 4K provides superior picture quality compared to the YouView box, thanks to Apple’s upscaling technology. Standard definition channels benefit particularly from this enhancement, making text and graphics significantly clearer. However, you sacrifice recording functionality with the Apple option.
The YouView box offers traditional recording features with up to four simultaneous recordings via aerial, making it ideal if you prefer capturing traditional broadcast content from an antenna rather than relying solely on broadband streaming.
Key Takeaway
If you’re a BT or EE broadband customer considering upgrading your TV service, the £13/month Entertainment bundle represents exceptional value sustained across your entire contract. The Sports bundle’s initial £2/month rate offers incredible savings for enthusiasts, though the subsequent £25/month increase requires careful budget planning. The Full Works plan delivers premium content at half price temporarily but demands the highest ongoing commitment.
This promotion runs until December 11, 2025—factor in the annual price increases and your personal viewing habits before committing to the 24-month contract requirement.
